Home Credit

Brief  Redesign the Home Credit Vietnam website with a focus on simplification and design system standardisation.

Problem  The existing site was visually inconsistent, cluttered, and difficult to navigate — creating friction for users trying to understand and apply for financial products in a competitive market.

Result  Delivered a clean, standardised redesign with a cohesive design system, optimised CTAs, streamlined application forms, and mobile-first responsiveness to improve accessibility across the user base.

ROI  Simplified financial product websites with clearer CTAs typically see a 20–35% improvement in lead form completion rates — directly impacting loan application volumes.

Insight  In consumer finance, the website is the sales floor. Clutter isn't neutral — it costs you customers.