Brief  Design a retirement calculator tool for AMP North Bank, built specifically for older individuals and couples navigating complex financial decisions.

Problem  Retirement planning data is dense and anxiety-inducing for the average user. The challenge was making high-stakes financial projections feel approachable — not overwhelming.

Result  Created a simplified, empathetic interface with clear input fields, real-time projection visuals, scenario comparison, and progressive disclosure to reduce cognitive load across all devices.

ROI  Financial tools that reduce user anxiety and improve comprehension see 25–35% higher completion rates. For a bank, every completed retirement projection is a warm lead for an advisory conversation.

Insight When the stakes are high, simplicity isn't dumbing it down — it's the most respectful thing you can do for a user.