Brief  Overhaul the CoinDCX crypto trading app UI/UX during a period of aggressive user growth.

Problem  Complex financial flows were creating friction for new users, undermining trust and slowing adoption on a platform competing for market share in a crowded space.

Result  Redesigned core flows — onboarding, trading, portfolio, transactions — into a unified experience accessible to both novice and experienced investors.

ROI  In fintech, a well-executed UX overhaul typically lifts conversion on key transaction flows by 15–25% and reduces support tickets related to navigation by up to 40% — both with direct cost and revenue implications.

Insight  In financial products, clarity isn't a nice-to-have — it's the product. Confusion at the point of transaction is where trust goes to die.